Founder's Vision
Nooly was created to be more than syrup. The founder wanted a treat that is good for you and still tastes great, so people can enjoy it without worry.

Brand Concept
The brand stands for fun, honesty, and health. The design is playful and nostalgic, while looking modern and special, making people feel welcomed and happy.

Problem Statement
People were tired of syrups filled with sugar and chemicals, but most healthy choices looked dull and boring. Nooly needed to offer health without losing taste or excitement.

Challenges
It was hard to show that Nooly is good for you but still delicious and fun. We had to make sure the product stood out among other colorful brands and to avoid looking like medicine or supplements.

Our Insights
Research showed more people are buying healthy drinks, but most still care about flavor and having a good time. This meant healthy products should look and feel bold, tasty, and trustworthy.

Final Outcome
We designed Nooly with bright, retro-comic style characters and strong, lively letters for each flavor. The packaging stands out on shelves and online, and the brand voice promises “A Better Kind of Syrup.” After launching, Nooly was noticed for its fresh look and enjoyed by people who want health and fun in every bottle.