Founder's Vision
Ayumi was created to be more than tea; it is a mindful pause and a simple ritual rooted in Eastern tradition. The founder wanted to help people slow down, enjoy the moment, and find beauty in simplicity.

Brand Concept
Ayumi’s brand is shaped by calm colors, clean design, and elegant shapes that reflect both tradition and modern life. Every detail is meant to create a gentle, quiet feeling that turns tea drinking into a peaceful and luxurious experience.

Problem Statement
Tea brands often focus just on flavor or tradition but miss the feeling of calm and luxury. Ayumi needed to stand out by making tea both refined and soothing for the senses.

Challenges
The challenge was to show both Ayumi’s deep roots and its modern style, while keeping everything simple and beautiful. The brand needed to feel both special and welcoming.

Our Insights
Many people want small moments of peace in their daily lives. Soft colors, quiet design, and elegant art make Ayumi memorable and help people trust the brand to give them a break.

Final Outcome
Ayumi’s calm and simple style turned tea drinking into an art of presence. Customers now see Ayumi as a brand that makes every cup a restful, lovely moment.