Founder's Vision
Mineral Cafe was created to be a warm, home-inspired space in Jakarta where handcrafted food and drinks are served with care for sustainability and genuine hospitality.

Brand Concept
The brand draws from geology and nature, using organic stone shapes and natural materials to symbolize community and the cafe’s three pillars: Coffee, Market, and Space.

Problem Statement
Jakarta’s crowded cafe market demands originality, eco-awareness, and a memorable experience. Mineral needed a strong design approach to attract thoughtful urban customers and show its sustainable values.

Challenges
Standing out required a creative identity and authentic sustainability story. Using repurposed materials for signage while keeping a friendly and clear look called for smart, refined design solutions.

Our Insights
Research showed growing demand for minimal, nature-based spaces and ethical sourcing. Upcycled materials and genuine storytelling boost trust and social media interest, especially with younger consumers.

Final Outcome
The new identity, featuring a custom ‘M’ from mineral stones and eco-friendly signage, quickly raised Mineral’s profile. Online engagement tripled and take-out sales rose, making Mineral a beloved Jakarta cafe known for community and design.