Founder's Vision
Friska was designed to bring clarity and elegance to filtered water. The founder wanted a product that feels simple, sophisticated, and makes everyday hydration special.

Brand Concept
The brand uses clean white, black, and gray for a versatile, modern look. Photography, abstract shapes, and fluid silhouettes add a sense of freshness and movement, while the logo echoes the style of luxury fashion or perfume brands for higher value.

Problem Statement
Friska needed to stand out in a crowded market where most water brands look alike. The challenge was to create packaging and identity that feels unique, elevates the water, and attracts attention everywhere.

Challenges
Making the brand feel both premium and approachable was key. The design had to express clarity and sophistication while making the bottle desirable, not just functional.

Our Insights
People notice and enjoy water brands that look stylish and special. Sleek shapes, elegant details, and high-quality visuals help build a sense of luxury and trust, encouraging people to bring Friska home.

Final Outcome
Friska set a new standard for packaged water with its sleek design, elegant branding, and signature bottle. The strong visual identity makes every drop feel like a refined, desirable experience.