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Koppico

Location

Bandung, Indonesia

Product Category

Coffee

Founder's Vision
Koppico was founded to transform coffee drinking into a soulful ritual, turning simple moments into meaningful experiences that flow with life, honor nature, and inspire the senses.

Brand Concept
Koppico’s brand is built around aesthetically pleasing packaging and a commitment to sustainability. Each coffee variety; Latte, Mocha, Americano, and Classic is designed for distinct moods, pairing specific flavors and aromas with color and storytelling to create a personalized, feel-good connection.

Problem Statement
Conventional coffee brands often overlook the emotional and experiential side of coffee. Koppico needed to stand out by making every cup a celebration of mood, lifestyle, and self-expression, while upholding ethical sourcing and environmental standards.

Challenges
The biggest challenge was blending visual identity, mood-based messaging, and eco-friendly practices into a cohesive experience across all varieties and formats. Packaging had to communicate both character and sustainability.

Our Insights
People value coffee that speaks to their mood, personality, and desire for quality. Designs that reflect identity and taste, combined with genuine sustainability, encourage deeper customer loyalty and brand distinction.

Final Outcome
Koppico developed a vibrant, soulful identity where every product is a reflection of mood, flavor, and well-being. Its combination of tailored blends, expressive design, and eco-conscious values makes Koppico not just a coffee brand, but a daily ritual for modern life.

© 2025 by Oblique Brand Lab. 

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