Founder's Vision
Miche Bakery was born in Amsterdam, Netherlands, to bring bold, rebellious energy to bread, making sourdough alive with character and attitude, and baking with a sense of purpose and creativity.

Brand Concept
The brand stands for authenticity, flavor, and style, using naturally leavened dough and sustainable grains. A minimalistic but bold identity, playful details, and strong visual contrasts turn bread into a statement of freshness and fun.

Problem Statement
Miche needed to disrupt the predictable bread market and make the everyday ritual of bread exciting, vibrant, and full of personality, appealing to cafés and restaurants that want character in every slice.

Challenges
Combining artisanal methods with bold, modern visual cues demanded careful balance. The identity had to be sleek, professional, and flexible for digital, packaging, and signage while maintaining an honest, handcrafted touch.

Our Insights
Consumers and chefs seek bread that offers both tradition and excitement. Strong branding, rich color contrasts, and playful emblems help Miche stand out while celebrating creativity and quality.

Final Outcome
Miche Bakery became a movement across Amsterdam cafés and shops, rewriting rules with stylish, flavorful breads. Its bold design and honest baking made bread feel fresh, modern, and full of energy, sparking new rituals for bread lovers.