Founder's Vision
Muma Matcha was created to bring calm, clear energy through a pure, plant-powered experience. The brand aims to deliver the timeless tradition of Japanese matcha directly from Uji’s tea fields to every customer’s home.

Brand Concept
Muma Matcha embraces ceremonial grade quality with stone-ground green tea leaves, offering organic, smooth, and focused vitality. The brand reflects refinement and mindfulness rooted in centuries of Japanese tea culture.

Problem Statement
Many energy products cause jitters and crashes, and matcha options often lack authenticity or quality. Muma Matcha needed to stand out by offering a genuine, premium matcha that supports steady, jitter-free focus.

Challenges
Building trust in a crowded market with many low-quality green teas meant emphasizing true ceremonial grade quality and the unique benefits of L-theanine and caffeine balance. The brand had to communicate tradition, purity, and modern wellness effectively.

Our Insights
Customers seek organic, high-quality matcha that offers smooth energy without bitterness. Positive reviews highlight the importance of authenticity, flavor, and ritual in creating loyal fans.

Final Outcome
Muma Matcha is praised for its vibrant color, creamy texture, and calming energy. The brand delivers a premium matcha experience that connects ancient tradition with modern life, winning the hearts of matcha lovers worldwide.