Founder's Vision
Nifty was started to make plant-based eating easy and tasty for everyone. The founder wanted to help people enjoy healthy meals using vegan options that feel familiar and satisfying.

Brand Concept
Nifty stands for friendly and accessible plant-based food. The new look is fresh and appealing, designed to grab attention on shelves and make plant-focused meals feel simple and inviting.

Problem Statement
Nifty needed to stand out in a busy market and appeal not only to vegans but also to people who want to eat less meat. The brand had to build trust and interest across a wide range of shoppers.

Challenges
The biggest challenge was updating the brand so it connects with both vegans and flexitarians, making sure the food feels approachable to anyone looking for healthy choices.

Our Insights
Research showed that shoppers like brands that make healthy eating simple and welcoming. Clear design and friendly messaging help Nifty reach more people and encourage them to try vegan meat alternatives.

Final Outcome
With its fresh rebrand, Nifty became more visible and appealing to both vegans and flexitarians. The new identity helped Nifty grow on shelves and make plant-based meals part of everyday life.