Founder's Vision
Coastal Buns was created to share the easy, happy feeling of Morana Beach. The founder pictured bread as something that brings warmth and energy to everyday life.

Brand Concept
The new look uses bright colors and fun drawings to show the joy of coastal living. Yellows, pinks, and browns make the packaging stand out, with friendly pictures showing relaxing beach scenes and movement.

Problem Statement
The old packaging looked plain and did not grab attention. Coastal Buns needed a fresh design to attract younger people and those who care about good design.

Challenges
Changing to bold new colors and art was a risk. We had to make sure the brand stayed clear and familiar to loyal customers while looking fresh and inviting.

Our Insights
People like bakery items that look lively and have fun characters. Research showed that warm colors and beach life art make shoppers feel happy and hungry, which helps them remember the brand.

Final Outcome
Coastal Buns got new packaging with bright colors and cheerful art, showing beach adventures and everyday fun. Clear writing and designs helped people spot the brand easily. After the change, more customers noticed and bought the bread, and Coastal Buns became well known for its laid-back coastal style.