Founder's Vision
Yas Cream was created to offer fresh, playful, and guilt-free vegan ice cream that combines delicious taste with sustainability. The founder wanted to bring plant-based desserts to everyone with personality and style.

Brand Concept
The brand identity blends fun, freshness, and ethical indulgence. Bright colors, lively typography, and flexible design work together to create a premium yet approachable look across packaging and digital platforms.

Problem Statement
Yas Cream faced a crowded dessert market and needed a unique identity that clearly communicates its vegan, sustainable, and high-quality values. The brand also required adaptability across packaging, delivery, merchandising, and online use without losing charm.

Challenges
Creating a flexible, eye-catching design system that stands out while representing ethics and quality was the key challenge. The brand had to feel consistent and appealing in every format and touchpoint.

Our Insights
Moodboards and research showed that a blend of freshness and playfulness attracts customers looking for fun and healthy treats. Clear, cohesive branding helps build trust and recognition in versatile markets.

Final Outcome
A lively and premium brand system was developed, including packaging, delivery materials, and digital guidelines. Yas Cream’s identity confidently speaks to vegan indulgence and sustainability while staying playful and memorable