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Zhyva
Location
Portland, United States
Product Category
Kombucha
Founder's Vision
Zhyva was started to be a bold kombucha brand where flavor and style come together. The founder wanted every drink to be fun, lively, and easy to enjoy.
Brand Concept
Zhyva uses natural brewing and brings rhythm into its design. Each can is covered in colorful patterns and fizz, making the brand feel active and fresh.
Problem Statement
Most kombucha brands look the same and do not stand out. Zhyva needed to catch attention and make people feel excited about drinking kombucha.
Challenges
The challenge was to create a look and taste that is different and full of energy, while making sure people feel the brand is honest and truly natural.
Our Insights
People enjoy drinks that look vibrant and fun, but they also want natural quality. Designs with movement and bright colors help shoppers notice and trust the product.
Final Outcome
Zhyva became known for its lively cans, fizz, and movement. Customers love the joyful, rhythmic brand and enjoy kombucha that’s made to move and made to feel.































