Founder's Vision
Zucha was made to reinvent unwinding with a drink that is fizzy, fruity, and light, putting fun and simple enjoyment first.

Brand Concept
Zucha’s bold style blends dark red and creamy yellow for a confident, modern look. Real fruit, easy sipping, and playful design help Zucha feel refreshing and ready for any moment with friends or at events.

Problem Statement
Drinks often seem complicated or too serious; Zucha needed to show enjoyment can be easy, real, and fun, especially for Gen Z, who love to share creative, simple good times.

Challenges
Combining a bold identity with a playful attitude, Zucha had to appeal to modern drinkers and still feel fresh and different every time.

Our Insights
Gen Z responds to brands that are authentic, relaxed, and stylish. Strong fonts, fun fruit illustrations, and energetic colors help Zucha stand out and boost recognition everywhere.

Final Outcome
Zucha’s fresh look and taste made it popular for chill nights and events. The brand now stands for memorable moments, easy drinks, and cool style, making every sip a bit more bold and fun.